Scent Marketing for Hotels, Resorts & Hospitality

There are many benefits to having pleasant fragrances in communal areas in hospitality environments, including:

Positive first impression: The first impression that guests have when entering a hotel is crucial. A pleasant fragrance in the lobby or communal areas can create a welcoming and inviting atmosphere, which can help guests feel more comfortable and relaxed.

Enhances the guest experience: A pleasant fragrance can enhance the guest experience by creating a calming and soothing environment.

Increases guest satisfaction: When guests have a positive experience at a hotel, they are more likely to leave positive reviews and recommend the hotel to others. A pleasant fragrance can contribute to an overall positive experience, which can increase guest satisfaction.

Masks unpleasant odours: Communal areas in hotels can sometimes be subject to unpleasant odours such as cooking smells, cigarette smoke, or other unpleasant odours. A pleasant fragrance can help mask these unpleasant odours, creating a more pleasant environment for guests.

Creates brand recognition: A signature fragrance can help create brand recognition and set a hotel apart from its competitors. When guests associate a particular fragrance with a hotel, they are more likely to remember the hotel and return in the future. A great way to really set your Hotel apart from the crowd is to have a completely unique, custom fragrance developed for your establishment. Get in touch to learn more from our scenting experts