Hotel Statistics | The Power of Scent Marketing with Elix-Air

Scent marketing has been effectively used in the hospitality industry,  to enhance guest experience, reinforce brand identity, and potentially increase revenue. Here are some specific statistics and research findings on how scent marketing benefits hotels:

Improved Guest Perception: A study by the Global Journal of Management and Business Research found that the introduction of a pleasant, signature scent in a hotel lobby can significantly enhance guests' perception of the hotel quality. Hotels that have employed scent marketing report improved overall ambiance ratings.

Increased Customer Satisfaction and Loyalty: Research has shown that scent can positively affect mood and emotions. Hotels using a signature scent often experience higher customer satisfaction scores. For example, a study cited in the Journal of Marketing found that ambient scent can increase customer satisfaction scores by up to 20%.

Enhanced Brand Identity: Hotels that use a consistent and unique scent are able to create a stronger brand identity. This is corroborated by a study from the Scent Marketing Institute, which reported that scent increases brand recognition by about 30%.

Impact on Revenues: Some hotels have observed an increase in spending among guests when ambient scents are used. For instance, the Mandarin Oriental in Las Vegas reported a 20% increase in their spa's revenue after introducing a signature scent.

Longer Stays and Return Visits: An appealing ambient scent can make guests feel more comfortable and satisfied, potentially leading to longer stays and repeat visits. Hilton Hotels, for example, uses a signature scent in their lobby areas, which has been reported to improve guest loyalty and return rates.

These statistics highlight the potential of scent marketing as a strategic tool in the hospitality industry, enhancing guest experiences, solidifying brand presence, and potentially boosting financial performance.